Sayur Hijau
Leafy Greens
Sawi, bayam and kailan — crisp, clean and pasar-fresh.
Highland farm · Pahang, Malaysia
Cool-climate vegetables, grown the honest way.
From the misty slopes of Bukit Tinggi to your kitchen — we have spent two decades cultivating crisp, flavourful produce for chefs, retailers and families across Malaysia.
20+
Years growing
30+
Crop varieties
100%
Highland-grown
Harvested today
Butterhead lettuce · Lot 14
Farm-to-table since 2003
Highland-grown · Pahang
Trusted by hotels & retailers
Cold-chain delivered
Our story
A family farm rooted in the highlands.
Direct Farm (Bukit Tinggi) Sdn. Bhd. began in 2003 as a small highland plot with a simple belief: good vegetables come from good soil, patient hands and clean water. Today we still farm the same slopes — only with sharper tools and the same standards.
Every crate that leaves our packhouse can be traced back to the block, the bed and the day it was harvested. That is how we keep our promise to chefs, families and retailers across the country.
Cleanly grown
Integrated pest management, careful water stewardship and a focus on soil biology over shortcuts.
Picked at peak
Harvested in the cool of morning and chilled within the hour — flavour and shelf life intact.
Direct from farm
Short, transparent supply chain — fewer hands, fresher boxes, fairer prices for partners.
What we grow
The harvest, by the season.
A rotating selection of leafy greens, herbs and specialty crops, grown in the cool air of Bukit Tinggi and packed at our highland facility.
Kacang & Kekacang
Long Beans
Kacang panjang straight from our trellises in Pahang.
Buah Tempatan
Tropical Fruits
Highland papaya, pisang and seasonal local favourites.
Herba
Asian Herbs
Daun kesum, daun pudina, serai and daun kunyit.
Cili
Cili & Cili Padi
Bright heat and clean fruit — kitchen essentials.
Buah Sayur
Tomatoes & Gourds
Highland tomato, timun and labu — sweet and juicy.
Ubi-ubian
Roots & Tubers
Ubi keledek, ubi kayu and lobak from highland soils.
Pasar
Daily Pasar Mix
A rotating crate of whatever was harvested at first light.
From soil to crate
How we farm — four careful steps.
Every box is the result of months of patience. Here is what happens between the seed and your kitchen.
01
Seed & soil
We choose varieties suited to our cool, misty climate, then plant into living, compost-rich beds.
02
Tend & protect
Hand weeding, integrated pest management and careful water — never a shortcut.
03
Harvest at dawn
Cut in the cool of morning and lowered to 4 °C within the hour at our highland packhouse.
04
Direct delivery
Cold-chain to KL, Selangor and Penang — most boxes leave the farm within 24 hours of cut.
Farming with care
Commitments we will not compromise.
Highland farming is fragile work. We treat the land as something we are borrowing — not consuming.
Soil first
Build soil, not deplete it.
Cover cropping, compost teas and crop rotation keep our beds biologically alive year after year.
Water with respect
Drip-fed, never wasted.
Our irrigation runs on highland rainfall and recovered runoff — measured, not sprayed.
Honest labour
Fair work, fair pay.
Our team is paid above market and given housing, training and a stake in how the farm grows.
42%
less water vs. open-spray farms
0
synthetic herbicides used since 2019
24h
average farm-to-doorstep time
Who we serve
From hotel kitchens to home kitchens.
Our boxes reach four kinds of customers — and we adapt the cut, pack and delivery cadence for each.
Hotels
Daily standing orders for KL, Genting and East Coast resorts — bespoke crate sheets, single point of contact.
Restaurants
From hawker stalls to fine dining — we work with chefs on rotational menus and one-off harvests.
Retailers
Branded crates and pre-packed punnets for grocers, premium supermarkets and farm-shop concepts.
Families
Weekly farm boxes delivered straight to your door across the Klang Valley — what is in season, this week.
Heritage
Two decades, one mission.
Founded in the highlands in 2003, we have grown thoughtfully — adding land, people and craft, never losing the standard.
2003
Founded as Idea Plus Sdn. Bhd. on a small highland plot in Pahang.
2010
First long-term supply partnerships with Klang Valley restaurants.
2018
Highland packhouse expansion — cold chain end-to-end.
2024
Renamed Direct Farm (Bukit Tinggi) Sdn. Bhd. as we widen our reach.
From the kitchen
Cooking with the harvest.
A few of our favourite ways to bring our produce to the table — simple, Malaysian, honest.
Good to know
Questions, asked often.
If you have a question we have not answered here, write to us — we read every email.
Where exactly are your farms?
Our main growing fields sit on the highland slopes of Bukit Tinggi, Pahang — roughly an hour out of Kuala Lumpur. The cool air and clean water are what make the produce taste the way it does.
Do you deliver to my area?
We currently deliver across the Klang Valley, Genting Highlands, Penang and selected East Coast resorts. For homes outside these areas we partner with cold-chain couriers — get in touch with your postcode and we will check.
Are your vegetables organic?
We use integrated pest management and have not used synthetic herbicides since 2019. Some lots are MyOrganic certified; others are grown to the same standards but not formally certified. Each crate is labelled clearly.
Can restaurants set up a daily standing order?
Yes — we work with hotels and restaurants on weekly menus and daily cut sheets. You will have one farm liaison and a single packing slip per delivery.
Do you offer farm visits?
We host small group visits during harvest months for trade partners and serious home cooks. Drop us a note and we will share the next available date.
How do I store the produce when it arrives?
Most leafy greens are happiest in the fridge crisper, loosely wrapped in a clean cloth. Roots keep best dry and in the dark. We include a one-pager with care notes in every weekly box.
Get in touch
Talk to the farm.
Looking to stock our produce, plan a chef collaboration, or arrange a farm visit? We would love to hear from you.
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Operations & packhouse Lot 9, Jalan YTN 3, Industri Desa Aman,
Kepong, 52200 Kuala Lumpur, Malaysia -
Registered office Suite 568-10-36, Level 10, Kompleks Mutiara,
Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur -
Speak to Mr Francis Lim +60 19-561 7628 · Mon–Sat, 8am–6pm
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Email hello@directfarm.my