Sayur Hijau
Leafy Greens
Sawi, bayam and kailan — crisp, clean, pasar-fresh.
Highland farm · Pahang, Malaysia
Cool-climate vegetables, grown the honest way.
From the misty slopes of Bukit Tinggi to your kitchen — for over two decades, Direct Farm has cultivated crisp, flavourful produce for chefs, retailers and families across Malaysia.
20+
Years growing
30+
Crop varieties
100%
Highland-grown
Harvested todayButterhead lettuce · Lot 14
Incorporated 2003
Bukit Tinggi farm · Kepong packhouse
Trusted by hotels, restaurants & retailers
Cold-chain delivered
About Direct Farm
A Malaysian highland farm — grown deliberately.
Direct Farm (Bukit Tinggi) Sdn. Bhd. is a private Malaysian agricultural company, incorporated in January 2003 and headquartered in Kuala Lumpur, with active growing operations on the highland slopes of Bukit Tinggi, Pahang, and a packing & logistics hub in Kepong.
For more than twenty years we have specialised in cool-climate vegetables, herbs and specialty crops — supplied direct to hotels, restaurants, retailers and families across the Klang Valley and beyond.
Read our full story →What we grow
The harvest, by the season.
A rotating selection of leafy greens, herbs and specialty crops, packed at our highland facility.
Kacang
Long Beans
Kacang panjang from our Pahang trellises.
Herba
Asian Herbs
Daun kesum, daun pudina, serai, daun kunyit.
Cili
Cili & Cili Padi
Bright heat and clean fruit — kitchen essentials.
The people behind the harvest
Led by Mr Francis Lim.
A small, hands-on management team supported by 30+ farm hands, packhouse and logistics staff.
Director
Director · Founder
Mr Francis Lim
Two decades of highland farming & trade experience
Francis leads commercial partnerships, day-to-day operations and the long-term direction of Direct Farm. He is the first point of contact for chefs, retailers and trade partners.
30+
Team members
Farm, packhouse, logistics & office
20+
Years operating
Trading continuously since 2003
2
Operating sites
Bukit Tinggi farm + Kepong packhouse
100%
Malaysian-owned
Independent Sdn. Bhd. since incorporation
What we do
End-to-end farm capabilities.
From contract farming to your loading bay — six core capabilities, run in-house.
Highland cultivation
Multi-block farming on Bukit Tinggi slopes — leafy greens, herbs, fruiting and root crops.
Cold-chain logistics
Refrigerated transit from highland packhouse to Klang Valley loading bays — no break in the chain.
Daily standing orders
Recurring weekly cut sheets, single-window account management — set it and forget it.
Quality & standards
How we keep our promises.
The frameworks and disciplines that govern how we grow, pack and deliver — every day, every crate.
My
GAP
GAP
Good Agricultural Practice
Cultivation aligned to MyGAP guidelines — soil management, pest control and worker welfare.
MeSTI
Food Safety in Packhouse
Our packing operations follow MeSTI-aligned hygiene and process discipline.
Cold
Chain
Chain
4 °C end-to-end
Field-to-bay temperature integrity, with logged set-points at every transfer.
Farming with care
Sustainability by the numbers.
Highland farming is fragile work. We treat the land as something we are borrowing — not consuming.
42%
less water vs. open-spray farms
0
synthetic herbicides used since 2019
24h
average farm-to-doorstep time
News & updates
From the farm gate.
Operational milestones, harvest highlights and announcements from the team.
Direct Farm welcomes 2026 with a record highland harvest.
A cool, wet first quarter has produced exceptional leafy greens.
Read more →Cold-chain operations hub opens in Kepong.
Our new Lot 9, Jalan YTN 3 facility gives us refrigerated staging.
Read more →
Bukit Tinggi farm visits resume for trade partners.
We are once again welcoming chefs, retailers and culinary students.
Read more →