Direct Farm welcomes 2026 with a record highland harvest.
A cool, wet first quarter has produced exceptional leafy greens — partner kitchens are seeing the difference on the plate.
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News & updates
From the farm gate.
Operational milestones, harvest highlights and announcements from the team — the latest from Direct Farm.
Cold-chain operations hub opens in Kepong.
Our new Lot 9, Jalan YTN 3 facility gives us refrigerated staging just minutes from the Klang Valley delivery network.
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Bukit Tinggi farm visits resume for trade partners.
After a quiet rainy season, we are once again welcoming chefs, retailers and culinary students up to the highlands.
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Five years without synthetic herbicides.
We mark a quiet milestone this month: half a decade of pest management without a drop of synthetic herbicide on our beds.
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Idea Plus Sdn. Bhd. is now Direct Farm (Bukit Tinggi) Sdn. Bhd.
The renaming reflects our identity as a highland-rooted, direct-to-trade farm — and our ambition for the next twenty years.
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Twenty years on the slopes of Bukit Tinggi.
From a single plot in 2003 to a multi-block highland operation — a brief look back at how the farm has grown.
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