A Malaysian highland farm — grown deliberately.
For over twenty years we have specialised in cool-climate vegetables, herbs and specialty crops grown on the highland slopes of Bukit Tinggi, Pahang.
Two decades of patient farming.
Direct Farm (Bukit Tinggi) Sdn. Bhd. is a private Malaysian agricultural company, incorporated on 02 January 2003 under the registration number 200301000025 (602445-M). The company was originally established as Idea Plus Sdn. Bhd. and was renamed in January 2024 to better reflect our highland identity and direct-to-trade business model.
We are headquartered in Kuala Lumpur, with active growing operations on the highland slopes of Bukit Tinggi, Pahang, and a packing & logistics hub at Lot 9, Jalan YTN 3, Industri Desa Aman, Kepong. Together, these two sites give us full vertical control — from the seed in the ground to the cold-chain truck at your loading bay.
Today, we supply chefs, hotels, retailers and families across the Klang Valley, Genting Highlands, Penang and selected East Coast destinations. Every crate that leaves our packhouse can be traced back to the block, the bed and the day it was harvested.
Cleanly grown
Integrated pest management, careful water stewardship and a focus on soil biology over shortcuts.
Picked at peak
Harvested in the cool of morning and chilled within the hour — flavour and shelf life intact.
Direct from farm
Short, transparent supply chain — fewer hands, fresher boxes, fairer prices for partners.
Mission, vision, values.
The principles we built the farm on — and the standards we measure ourselves against, every day.
Bring honest, highland-grown produce to Malaysian tables.
Every day, with transparency and care — from the bed it grew in to the kitchen it ends up in.
Be Malaysia's most trusted highland farm.
Where every crate tells the truth of its soil, and every partnership is built on the long view.
Honest growing. Fair dealing. Respect for the land.
Three commitments we will not compromise — to our team, our partners and the slopes we farm.
The official record.
Key facts about Direct Farm — for partners, regulators and curious customers.
Two decades, one mission.
Founded in the highlands in 2003, we have grown thoughtfully — adding land, people and craft, never losing the standard.
Founded as Idea Plus Sdn. Bhd. on a small highland plot in Pahang.
First long-term supply partnerships with Klang Valley restaurants.
Highland packhouse expansion — cold chain end-to-end.
Renamed Direct Farm (Bukit Tinggi) Sdn. Bhd. as we widen our reach.
Meet the people behind the harvest.
Get to know our director, Mr Francis Lim, and the wider team that keeps Direct Farm growing.